Seminário no Amazonas aborda como empresas podem gerar valor à marca, beneficiando a sociedade

23 of October of 2014 - Evento em Manaus foi fruto da parceria entre FAS e Conselho Empresarial Brasileiro para o Desenvolvimento Sustentável (CEBDS)

 
Seminar was held in the Auditorium Lidia Parisotto | Photo: Communication / FAS

How to get results while benefiting society? ? com esse tema que o Conselho Empresarial Brasileiro para o Desenvolvimento Sustentável (CEBDS) and the Amazonas Sustainable Foundation (FAS) held on Thursday (23) in Manaus, o seminário “Shared value in the Amazon”. The event addressed topics directly involved with competitiveness and Brazilian development, as Shared Value, Sustainable Development Goals (SDSN) and Action 2020 – plataforma com ações das empresas para aliar a agenda do setor privado com a da sociedade e propor soluções de negócios e políticas pUblicas.

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Precisamos definir se queremos viver em um país melhor ou se vamos nos manter na rota de um cenário de mudanças climáticas graves, deep financial crises, sprawl in cities and unrecoverable losses in all biomes. If we stop this process or not is our choice. To 2020, We have to go through a major transformation and this is possible, but we must start now. Today, we have tools, metodologias e casos de sucesso”, says Marina Grossi, President CEBDS. The Action 2020 It is a platform CEBDS, que reUne os insumos da ciência e as soluções de negócios das empresas para responder às demandas da sociedade.

To present possible solutions to these challenges, Virgilio Viana, FAS CEO, He talked about Solutions Network for Sustainable Development (SDSN-Amazon) Goals and Sustainable Development (SDSN), initiatives to highlight experiences in Brazil and in the world that should be part of the targets to replace the Millennium Development Goals on the agenda Organization of the United Nations post-2015. “Estamos falando de diversas redes existentes no Brasil que possuem sinergia, more than, por inUmeros motivos, end up leaving for different paths. Queremos unir boas experiências rumo ao desenvolvimento sustentável”, Viana comments.

During or event, the director of Social Affairs of Coca-Cola Brazil, Claudia Lorenzo, discussed the importance of Shared Value strategy to generate social development on a large scale. In this context, partnerships are fundamental. In a country with continental dimensions, plan joint activities linking different sectors is essential to meet the challenges.

Acreditamos que estratégias de Valor Compartilhado têm um alto potencial de transformação social em larga escala. ? fundamental encontros como esse que amplificam a discussão do tema entre o setor privado, governo e organizações da sociedade civil”, Claudia says Lorenzo.

The Coca-Cola Brazil has a long partnership with the state and the people Amazonas, begun 24 years with the installation of Recofarma in the region of Manaus Free Zone (ZFM) until, from 2009, It is the sponsor of the Amazonas Sustainable Foundation (FAS). Throughout Brazil, Coca-Cola Brazil works with its Shared Value Platform, Collective Coca-Cola, until, in particular, the Collective Forest mode, that has been working together with extractor Amazon acai, developing a sustainable value chain to generate work and income, and promote social and cultural well-being of coastal communities.

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