Crafts produced by coastal and Amazon Indians going to be sold on the Internet

8 of July of 2019 - virtual store "Jirau Amazon" makes available jewels, accessories and household items and decor made from seeds, and forest wood fibers, generating income and benefiting community

 
The Amazon web crafts | Photo: Bruno Kelly

The forest to the internet! The handicrafts made by Amazon riparian and indigenous invaded the web and started to be sold in the shop "Jirau Amazon", a website e-commerce result of a partnership between traditional communities, the Amazonas Sustainable Foundation (FAS) and the site Americanas.com. Jewels, accessories and household items and decor made from seeds, Forest and wood fibers are available via an email address set in americanas.com.br/hotsite/jirau-da-amazonia.

fruit trees, baskets, placemats, ebony, necklaces, bags, lamps, networks and glasses are among the products on sale in "Jirau". The online store helps to leverage the entrepreneurial community, generating income for people living craft in communities located in protected areas (UC) do Amazonas, in addition to expanding the access of people from around the country to craft products made in the Amazon rainforest.

"With the arrival of FAS products to the site Americanas.com we can help generate income of the residents of the Amazon communities and, thereby, stimulate the local economy and the development of the region, in addition to reinforcing the commitment to sustainability ", said Carlos Padilla, Digital director B2W, company holding the Americanas.com.

Handicrafts sold in "Jirau" are produced by different groups of artisans: o Surisawa, Indian community in New Hope, on Sustainable Development Reserve (Reserve) Rio Negro; the Weaving Generations, the riverside community Tumbira, RDS also in Rio Negro; the Banzeiro Group, four communities Maués; the ants of Saracá, of Saracá community, Rio Negro Reserve of Social Development; the Teçume D'Amazon, of St. John's community Ipecaçu, that RDS Amana; o Molongó, New Columbia community, that RDS Mamirauá; and Association Zagaia Amazon, Manaus.

Artisan Neide Garrido, medical Tumbira, Rio Negro Reserve of Social Development, It produces crafts along with the whole family. She believes the shop has a positive socio-cultural impact, leading products it signed before the locations geographically impossible to reach. "We, artisans, We seek to use natural elements in productions, as a way to value what the forest offers us. The parts help generate income and empower women forest, through all the history that built, without leaving the community ", said.

Crafts for sale in the "Jirau" are made from the seed fibers, stones, vines and forest woods. The items sold are as many bracelets, necklaces, glasses, bags, backpacks, ebony, networking, keychains, fruit, baskets, Wooden wine cellars, placemats, Coasters, fixtures and trays. Prices range from $ 20 a R$ 754 and are also fees charged for shipping, and the entire sales value is passed on to artisans, part used in packaging costs, transport and taxes and taxes. The Americanas.com not left with any value.

All the action "Jirau" receives support from the Amazon Fund / BNDES and strategic cooperation of the Secretariat of State for the Environment (Sema), responsible for protected areas (UC). “(The shop) It is a way of valuing and empoderarmos traditional communities in the Amazon, enabling bordering artists are able to remain living in their communities, increasing income, creating jobs and strengthening the culture. It is an important step to sustainable development ", said Virgílio Viana, Superintendent-geral FAS.

On the FAS

The Amazonas Sustainable Foundation (FAS) is a Brazilian non-governmental non-profit organization whose mission is to promote environmental conservation actions, sustainable development and improvement of quality of life and riverine indigenous residents of 16 Conservation Units (UC) in Amazonas, on strategic cooperation of Sema and support the Amazon Fund / BNDES, Coca-Cola and Samsung.

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