The Shared Value Agenda

The Shared Value Agenda comprehends an articulated initiative to insure social benefit to the communities and generation of results to the companies involved. Presumes that the success of the businesses depends on the success and sustainability of the society and the natural resources. Therefore, considers the strategic importance of the information sharing and the integration of actions in the concept of collaborative territorial development.

The expected results include a positive agenda of social and environmental common impacts, with great range and efficient gains. At Amazonas, the initiative integrates corporate leaderships, the government, academic sector and civil society representative. The launching of the agenda was realized by the Conselho Empresarial Brasileiro para o Desenvolvimento Sustentável (CEBDS), the Coca-Cola Institute, and Natura, with technical and mobilizing suport of FAS, on October 23rd and 24th, 2014, in Manaus.

Beyond FAS, Coca-Cola Institute, CEBDS and Natura, the Associação dos Moradores Agroextrativistas da Comunidade Nova Esperança (AANE), Cooperativa de Desenvolvimento Agroextrativista e de Energia do Médio Juruá (Codaemj), Associação do Baixo, Comunidade do Roque, Comunidade do Lago Serrado, Associação dos Moradores Agroextrativistas da Reserva de Desenvolvimento Sustentável de Uacari (AMARU), Instituto Chico Mendes de Conservação da Biodiversidade (ICMBio), Conselho Nacional dos Seringueiros (CNS), Açaí Tupã, Associação dos Produtores Rurais de Carauari (Asproc), Centro Estadual de Unidades de Conservação (CEUC), and Instituto de Desenvolvimento Agropecuário e Florestal Sustentável do Amazonas (IDAM) integrate the Shared Value Agenda.

The agenda has inspiration in existing protocols and methodologies (Sustainable Development Objectives – ODSs and Action 2020) to subside the formulation of public politics to the sustainable development. A second seminar, to breakdown the strategy of the agenda implementation, was realized on November 28th, 2014. In total, over 40 stakeholders from different society segments were present.

FAS and its partners have the objective of mapping, in a participatory way, the social demands that exist in the acting territories of the proponent components of the agenda, identify the entrepreneurs who businesses relate with the local demands, and articulate actions integrated between these companies and the communities, contributing for the establishment of efficient networks of action and knowledge. FAS realizes the executive secretariat of the initiative. In Médio Juruá territory, Natura and Coca-Cola have effective actuation in the productive chains of vegetal oil and native açaí. There is perspective of expanding the agenda to the cities of Manaus and Parintins.

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